5/2/2023 0 Comments What is snapchat![]() Snapchat might be the defining product of our technophilic, technoanxious age.Īll numbers according to Snapchat (Alexis Madrigal) Why do people use Snapchat?īecause the service took off first with teens and because of the obvious possibility that people could send each other any kind of photos, much of the media attention lavished on Snapchat over the last year has focused on sexting. It's an immune response, nurtured in the tweaky rebelliousness of teenagedom, to the forces of Big Data, behavioral targeting, and the need to record every stupid little thing in the world. ![]() The service is a reaction to the saturation of social networking and the the dominant interaction modes on Facebook and Twitter. The big takeaway is: Snapchat is onto something, and it's much bigger than sexting. Perhaps you're just curious what the fuss is about. Maybe you're a late adopter of Snapchat, or you just want to know why your kids seem addicted to it. And recently, Facebook reportedly offered $3 billion for the company. They've taken $70 million in venture capital. With that kind of growth, it's no surprise that the company has many suitors, despite generating $0 in revenue ("pre-revenue" is a useful euphemism here). By September, two years after launch, friends were sending each other 350 million photos per day. In June of this year, its users sent 200 million photos per day. From its debut in September of 2011 to today, the service has amassed 100 million users. (More surreptitiously, users can photograph the phone with another camera.) There are ways around the disappearance: a user can screenshot the image, but when the receiver does, the sender is informed. Snapchat is an ephemera generating and sharing machine. Seconds after opening "snaps," users can no longer access them and the images are deleted from the company's servers. Snapchat is a photo-sharing service with one key distinguishing feature: the photos you send disappear.
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